For International Women's Day, Wkth looks back at ads released this year that shatter gender norms. From daring women to redefine what the label "crazy" ads with women, to proudly showing off unfiltered post-birth bodies, Campaign looks at some of the best past examples of ads smashing gender stereotypes and challenging gender norms.
Ads with women spot, which was picked by Channel ads with women as the Diversity in Advertising Award winner this year, challenges the stereotyped way in which women are often portrayed, with satirical lines like: Show them what crazy can. Mothercare promotes what real, confident and unfiltered post-birth bodies look like in "Body proud mums" by McGarryBowen.
Pause", which depicts the lives of real women experiencing menopause.
Voiced by actress Sally Phillips, ads with women work reassures women not to let the symptoms like "mood swings" define. In an age where women are increasingly succumbing to societal pressures and going under the knife to reduce the size wtih their labia, Libresse — known as Ads with women in the UK — is normalising genitals in "Viva la vulva".
So, the condom brand is destigmatising lubrication in its spot by Havas London. Stay signed in.
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YouTube also launches #HerVoiceIsMyVoice campaign in honor of International Women's Day. For International Women's Day, Campaign looks back at ads released this year that shatter gender norms. She's in thousands of ads that we see every day; she is nearly every woman in advertising. One of the most extreme cases of female passivity being portrayed in .
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